Fulfillment via video

Concept

Work Done:

This walkthrough depicts the basic idea behind the iteration of what I call “fulfillment via video”. Here we see a video of a fashion show from a typical end of runway angle, where the models pause to offer a prolonged view of her clothing before returning down the runway. It is this moment, which has become a key part of the fashion show language that is extended upon. Here we offer the viewer
(I use the term viewer and not user to try and escape the web mindset and prompt you to consider that this potentially involves the same level of immersion as cinema) a full scren view of catwalk a catwalk video, ideally a static, end of runway camera view. 

The user is prompted to rollover the model between specfied start & end points in the timeline of the catwalk video, The video is paused if the user decides to respond to the prompt by rolling over the model. A Bespoke view of the model can be offered to highlight
the details of the clothin worn. Clicking anywhere else in the view will resume the video at any point. Selecting a certain section of the prompt area enables an enhanced view of clothing item. Clicking the enlarged area again will provide details of the itemClicking on the model highlight area will return it to full view whilst still paused, enabling them to select another item. 

Description: